The Agile Project Vision For Product Owners – Part 2

On the other hand, GAP analysis is done for the company’s internal needs. The team lists down what the current factors are, what the company wishes to achieve. The gap between the two states is addressed by listing ways to reach the goals. This is done to know what the current strengths are as well as possible flaws in allocation, planning, production, and other important aspects of the project.

Joint Application Development (JAD) sessions can further help the team in refining their ideas. JAD is a managed process used in the dynamic systems development method (DSDM). It gathers the client’s view on business requirements for information technology solutions, together with the development team. This is done through a series of collaborative workshop sessions. In the design sessions, scope and objectives identified during planning are reviewed, and data, system requirements, interfaces, and processes are identified.

Formulating the product vision

The results from analyzing and prototyping will prepare the product owner, the team, and the stakeholders for the product vision workshop. This is a collaborative session that focuses on formulating the product vision while formulating some of the features to be included in the product backlog.

Coming up with the Product Vision

When the coming up with the product vision, it must ultimately answer the following questions:

1. Who are the target customers and users? Are the two different?
2. What problems will the product solve?
3. What attributes of the product will satisfy the customer needs?
4. Who are the internal and external competitors, and how do they perform?
5. What are the timeframe and budget for the project?

Product Vision Template

This Product Vision template briefly captures the answers to the questions above in this simple statement:

● For [target customer],
● Who [statement of need or opportunity]
● The [product name] is a [product category]
● That [key benefit or reason to buy]
● Unlike [primary competitive alternative]
● Our product [statement of primary differentiation]

The purpose of the product vision is to be the overarching theme of the entire product backlog that gives an understanding of what value the product will deliver as a whole. By doing research, analysis, and validation of ideas, your product vision will give the team a clear direction as to what you are building together.

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