Buy A Feature
6. Customers are asked to explain the reasons for buying certain features
7. The end of the game occurs when the money runs out or when players have bought all the features that they want. It’s perfectly fine for money to be left over with this game.
By playing this game, insight is automatically provided on the features that have the most interest and value for customers. Information is revealed on which features were purchased the most, the reasons why certain features were purchased and which group bids were made for the expensive features.
Recommended Further Reading
The following materials may assist you in order to get the most out of this course: