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The Agile Project Vision

At the heart of any great product is a great vision. It describes the primary goal or goals of a product and creates a focus that becomes the guiding principle of the project. A good product vision not only becomes a quick elevator pitch to potential investors but also becomes the basis for prioritising and developing the product. The Scrum Master will use this everyday to help the team prioritise their work and help refocus as they discover unforeseen roadblocks or decisions.

The product vision outlines the reason that this product should be made at this time and for this user. To write a successful product vision you’ll need to answer 5 questions:

1. Who are the customers that are going to buy the product or who are the target audience for the product?
2. What need or problem does the customer have that this product solves?
3. What are the critical parts of the product that will deliver on this need?
4. Who or what are the competitors? How will the product compare to those already on the market?
5. What is the development timeline and budget?

If you can answer these questions, then you have a product vision. Anyone who reads the vision statement should also be able to answer the questions above, even if only on a surface level. Sometimes you may have a great idea but you realize while answering these questions that you do not have a full product. Not all great ideas turn into great products if they aren’t solving a need and you cannot develop a full product vision.

Recommended Further Reading

The following materials may assist you in order to get the most out of this course:

Section 2: Using the Agile Manifesto to Deliver Change

Section 3: The 12 Agile Principles

Section 4: The Agile Fundamentals

Section 5: The Declaration of Interdependence

Section 6: Agile Development Frameworks

Section 7: Introduction to Scrum

Section 8: Scrum Projects

Section 9: Scrum Project Roles

Section 10: Meet the Scrum Team

Section 11: Building the Scrum Team

Section 12: Scrum in Projects, Programs & Portfolios

Section 13: How to Manage an Agile Project

Section 14: Leadership Styles

Section 15: The Agile Project Life-cycle

Section 16: Business Justification with Agile

Section 17: Calculating the Benefits With Agile

Section 18: Quality in Agile

Section 19: Acceptance Criteria and the Prioritised Product Backlog

Section 20: Quality Management in Scrum

Section 21: Change in Scrum

Section 22: Integrating Change in Scrum

Section 23: Managing Change in Scrum

Section 24: Risk in Scrum

Section 25: Risk Assessment Techniques

Section 26: Initiating an Agile Project

Section 27: Forming the Scrum Team

Section 28: Epics and Personas

Section 29: Creating the Prioritised Product Backlog

Section 30: Conduct Release Planning

Section 31: The Project Business Case

Section 32: Planning in Scrum

Section 33: Scrum Boards

Section 34: Sprint Planning

Section 35: User Stories

Section 36: User Stories and Tasks

Section 37: The Sprint Backlog

Section 38: Implementation of Scrum

Section 39: The Daily Scrum

Section 40: The Product Backlog

Section 41: Scrum Charts

Section 42: Review and Retrospective

Section 43: Scrum of Scrums

Section 44: Validating a Sprint

Section 45: Retrospective Sprint

Section 46: Releasing the Product

Section 47: Project Retrospective

Section 48: The Communication Plan

Section 49: Formal Business Sign-off

Section 50: Scaling Scrum

Section 51: Stakeholders

Section 52: Programs and Portfolios

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