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Making Changes

Examining the trends and the business ecosystem that surround a project gives deeper insight into the best reasons and ways to develop a product. Doing so will also help manage threats and opportunities for the business to act on. One way to evaluate such would be doing the PESTLE analysis.

The PESTLE analysis is a framework used by businesses to analyze and monitor external factors around a project or the organization. Doing the PESTLE analysis involves capturing data categorized by the following factors:

● Political – Government policies, political stability, foreign trade policies, tax policies, and other policies affect how collaboration and businesses can be done within a region.
● Economic – Interest and exchange rates, stock markets, recessions, cost of living, and other economic factors have an impact on the extent to which an organization can be Agile.
● Social – Shared beliefs, demographics, social media, and workforce culture indicates how the organization is structured internally and how it interacts with businesses externally.
● Technological – Trends in goods, services, communications, and innovations influence what direction the organization will take in terms of operations and productization.
● Legal – Insurance, taxations, compliance legislation, and other legal policies regulate company activities and operations.
● Environment – Climate, ecology, sustainability, and material scarcity should be taken into consideration in planning around and implementing any activity in the organization.

It is beneficial for business leaders and managers to keep track of these factors continuously in order to help keep the organization abreast of threats and opportunities. Having these data further support the decision making towards progress and innovation in the organization.

As a Product Owner, your focus should be getting your product out as soon as you’ve intercepted and validated your idea. Unless you know exactly what you need to do, sticking to a traditional approach like Waterfall will prevent your product from improving and adapting to the market. Using Agile practices and being equipped with information on the business ecosystem will help you find your way out of development rut and up the competitive ladder.

Recommended Further Reading

The following materials may assist you in order to get the most out of this course:

Section 2: Using the Agile Manifesto to Deliver Change

Section 3: The 12 Agile Principles

Section 4: The Agile Fundamentals

Section 5: The Declaration of Interdependence

Section 6: Agile Development Frameworks

Section 7: Introduction to Scrum

Section 8: Scrum Projects

Section 9: Scrum Project Roles

Section 10: Meet the Scrum Team

Section 11: Building the Scrum Team

Section 12: Scrum in Projects, Programs & Portfolios

Section 13: How to Manage an Agile Project

Section 14: Leadership Styles

Section 15: The Agile Project Life-cycle

Section 16: Business Justification with Agile

Section 17: Calculating the Benefits With Agile

Section 18: Quality in Agile

Section 19: Acceptance Criteria and the Prioritised Product Backlog

Section 20: Quality Management in Scrum

Section 21: Change in Scrum

Section 22: Integrating Change in Scrum

Section 23: Managing Change in Scrum

Section 24: Risk in Scrum

Section 25: Risk Assessment Techniques

Section 26: Initiating an Agile Project

Section 27: Forming the Scrum Team

Section 28: Epics and Personas

Section 29: Creating the Prioritised Product Backlog

Section 30: Conduct Release Planning

Section 31: The Project Business Case

Section 32: Planning in Scrum

Section 33: Scrum Boards

Section 34: Sprint Planning

Section 35: User Stories

Section 36: User Stories and Tasks

Section 37: The Sprint Backlog

Section 38: Implementation of Scrum

Section 39: The Daily Scrum

Section 40: The Product Backlog

Section 41: Scrum Charts

Section 42: Review and Retrospective

Section 43: Scrum of Scrums

Section 44: Validating a Sprint

Section 45: Retrospective Sprint

Section 46: Releasing the Product

Section 47: Project Retrospective

Section 48: The Communication Plan

Section 49: Formal Business Sign-off

Section 50: Scaling Scrum

Section 51: Stakeholders

Section 52: Programs and Portfolios

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