Involving the Right People
Depending on the organizational structure, they could be from marketing, sales, or support. They could also be the project sponsors and executives who requested for the product to be made.
No matter who the product is being demonstrated to and tested with, it would be helpful to remember that user feedback is more valuable than stakeholder feedback. In the end, the product is made for the users, and users dictate the success of the product. Therefore, as a Product Owner, there should be some care on what will be added to the Product Backlog.
Demonstrating and validating the Sprint are important activities in Scrum. The value of the product increment cannot be realized until the users and customers have seen it. Collaborating with them will determine the best way to go about collecting and using feedback for the product.
Recommended Further Reading
The following materials may assist you in order to get the most out of this course: